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Author: Eric Erickson

Eric Erickson is a long-time web developer and SEO professional. Building websites since 1997, he handles web strategies for Outside Raleigh including web design, web development, web marketing strategies and SEO services.
Clayton Articles

Dominating Local SEO

Do you have a business you want to take to even greater heights? Then investing in local SEO is critical. Inn order for your business to grow, you need to make sure to reach as many potential consumers as possible. Businesses, most importantly startups, must start by marketing locally before entering the national or international market. Local SEO is not very expensive, and small business can easily take advantage of it. Hire an expert You should employ a professional to get it done for you to get outstanding outcomes. When selecting the schemes to apply, effective Search Engine Optimization needs research and proper assessing. Professionals understand the best way to move about these procedures so as to reach an excellent… Read the rest

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Search Engine Optimization

Local Search Onsite SEO Techniques

There are a lot of different angles to SEO. From getting your site found organically to getting found via the local maps and more, different people approach your search engine optimization tasks in a number of different ways. What Is A Local Search? One thing that we find with many of our local businesses is the desire to come up in the maps.  In the SEO world, we call these the local search results.  It’s sometimes referred to as a “7-Pack” as well.   The “7-pack” refers the the first page of results which usually consists of 3 organic search results, 7 map listing results, and then the next 7 are organic results.  This gives a total of  actually 17 on… Read the rest

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Search Engine Optimization

Holiday Time – What Are You Going To Do Next Year?

It’s the holiday season!  It’s time to think about what you’re going to be doing on the web for the next year.  Are you already happy with where your website is at in the rankings?  And is that website getting all the traffic you want?  Maybe even more important, are you getting calls or emails from the people that visit your site? Let’s tackle this one at a time. Today, we’ll just focus on… Where is your website in the rankings? Ideally, you will know exactly the terms for which you wish to be found.  People make me do my own version of Santa’s chuckle sometimes.   Outside Raleigh: “So what do you actually want to be found for?” Client:… Read the rest

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Search Engine Optimization WordPress Website

Why a WordPress Website?

What a long way WordPress has come in the last few years. Once the “go to application” for blogs, WordPress has emerged as the single most used CMS for websites on the internet. With over 11 million websites built with WordPress available on the web these days, it is not only the go to for blogging, but for general websites as well. Combining great flexibility as well as being an open source software package, WordPress has very basic requirements to run properly. Unlike some other web technologies, WordPress runs on almost any LAMP stack (Linux, Apache, MySQL, PHP) available from all those webhosting companies you find out on the internet.  Of course, we can also provide webhosting at OutsideRaleigh as… Read the rest

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Search Engine Optimization Web Design

Is Yor Website Mobile-Friendly?

If not, you’d better be prepared for diminished Google rankings. I ran across this a few days back and thought I’d share.  We’ve been pushing websites that are responsive in design for a while now.  When we say “responsive”, what we mean is that they will adjust to the screen upon which they are viewed.  A good responsive website design will happily display on a huge 23″ monitor running at 2000+ pixel widths and look good down to a small Android phone screen.  The term “happily display” here means that it is readable without any need for pinch/zoom. See the Google Webmaster source post here Mobile Friendly / Responsive Website There are many websites out there now that use a … Read the rest

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Search Engine Optimization

Penguin 2.0 and your website

Congratulations to everyone who survived Penguin 2.0! All of our websites fared well. We saw the normal jostling of rankings, up a few here, down a couple there. Nothing earth-shattering. If you DID see something traumatic to YOUR website, what happened? We’ll be the likely thousandth to tell you, but if you HAVEN’T heard any of it yet… You or your SEO company probably has gone a little too far to the dark side with their SEO work. And we don’t necessarily mean “blackhat” – of course, that term is even a bit questionable itself. According to the Google TOS, pretty much ANYTHING you do to affect your rankings is strictly taboo. Really, Google? The Penguin 2.0 update was focused … Read the rest

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Search Engine Optimization

Let SEO Help You Attract Visitors To Your Site

SEO work is a way to bring your website above your competition. In order to benefit from it, you will need to learn the basics of using SEO. In this article, you will learn the difference between effective and defective SEO strategies. To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The keywords in your metatags will help search engines match your website with relevant searches. To demonstrate this, let’s say your site theme is about knives. You could include a… Read the rest

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Search Engine Optimization

Tips For Successful Search Engine Optimization

Search engine optimization utilizes keywords to get you at the top of the list for those using search tools. A business can make itself more visible to its target market by including the most popular keywords and phrases with its website. Search engine optimization can be a very arcane process, but this article will help make the procedure a little more clear. Be sure that your site is properly coded when you try to utilize SEO on your website to grow traffic. Messy coding makes it difficult for spiders to index your site. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines. Search engine results can be improved in a number … Read the rest

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Search Engine Optimization

Optimize Your Website And Get More Traffic

As the Internet grows, so does the competition for websites. If you follow the steps from this article, you will be ahead of your competitors in terms of being noticed by potential site visitors. Having great content is useless if no one reads it. Continue on for some great SEO tips that will elevate the presence of your site. Try several different keywords when you are trying to rank higher in search engines. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinking glasses,” etc. There are a multitude of ways you can optimize … Read the rest

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Search Engine Optimization

Optimize Your Website And Get The Results You Want

Search engine optimization is a great way to pull your website heads above the rest. In order to succeed with this, you must understand the tricks behind it. Read this article to get the best results from your efforts. Your domain name should contain a keyword related to your content. You want people to be able to find your site easily. Keep in mind that not all people that come to your site go there due to advertisements, some people are there due to the products in your website. To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. The keywords in your metatags… Read the rest

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Search Engine Optimization

Put Your Site On Top With These SEO Tips

Search engine optimization, although confusing, is essential for being profitable on the internet. With appropriate tools and information, you have the ability to implement SEO so that your website attracts more visitors and gets better rank in search results. Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. You can find out how much time someone spends on your site with services such as Quantcast scores. impacts its PageRank. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time. Search engines are more likely to correctly grasp the content in your website if you use descriptive title tags appropriately. Use… Read the rest

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Search Engine Optimization

Tips For Successful DIY Search Engine Optimization

There are so many websites nowadays, you may feel lost in the masses. You can stand out of the crowd with the tips found in this article. Having great content is useless if no one is going to see it. The following article will give your site a big boost in visitors. Create a text file and name it “robots”, add info on your pages – check our link just below for the KIND of information you should put in there, and then file it in your root directory.  This method hides certain files from being accessed on your website.  Learn more about robots.txt and how it affects your website. TIP! You rarely get image links with sites that are… Read the rest

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