SEO Optimization Tips – DIY
There are so many websites nowadays, you may feel lost in the masses. You can stand out of the crowd with the tips found in this article. Having great content is useless if no one is going to see it. The following article will give your site a big boost in visitors.
Create a text file and name it “robots”, add info on your pages – check our link just below for the KIND of information you should put in there, and then file it in your root directory. This method hides certain files from being accessed on your website. Learn more about robots.txt and how it affects your website.
Site maps are perfect for facilitating page indexing by search engines. A site map (navigation bar) provides directions to content on your whole site. Even a smaller website can have a higher search engine ranking with a good site map.
Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Make sure your website is readable by both man and machine. A good search engine will be less inclined to include a site if it is loaded with grammatical errors and misspelled words. It does happen so don’t sweat it completely. Web content by it’s very nature tends to be more free form. We advise clients to NOT get all bent and twisted over not following the Little and Brown Grammar handbook that you likely used in school. The web, particularly blogs, are more free flowing and often stream of consciousness pieces. Let your creativity flow and don’t get bogged down in creating a perfect sentence structure. Unlike print advertising, when you FIND an error, you CAN go back and change it.
Just say NO to link pages!
Refrain from creating a page that has nothing on it except links. Unless you have a real good reason for doing such – like to preserve the informational flow of your website and accessibility, then break them out and put those links in more appropriate places. Long gone are the days of “My Links” and then about 100 links down the page. They give you NO benefit as far as a page as there’s really no content on that page, and these links pass very little “Google juice” to the target sites and pages. When you are divvying up that Google juice across 100 links vs about 4 or 5 per page, there is a HUGE difference in actual rank flow. Don’t understand all that? Call us for SEO Raleigh NC service explanations. We can help you with pretty much anything SEO, but we’re pretty tied into the inside and Outside Raleigh markets! Those links? Blend them into the content. Link pages are not appreciated by readers or search engines. Including your links within your text gives search engines the ability to index your content and also give your site a professional style.
Image links are not good for search engine optimization. An image link offers only the URL of the linked file for search engines to index. Sure they look nice, but right off the bat, Google can’t read them and they surely don’t help in that respect. Google is all about digesting text. No doubt that in the future they will get better at deciphering images, audio, video and more, but go with what we know works best – text. There’s no black hole when it comes to text – Google WILL know what THAT link is all about.
How WOULD someone go about finding YOUR unique company?
Ask yourself how people would go about finding your site in a search and then use those keywords throughout the site to optimize search results. Make sure they’re inserted in the right places though, or they will not do you any good. Make sure the key words in your title are relevant to the information on that page. You can get more technical than that by using Google Keyword Tool. This will allow you to see what kinds of searches are actually BEING performed. Want a quick way to know what Google thinks are relevant or common topics? Do a search (of any type) and scroll all the way to the bottom of the page and look for “Searches related to..” and give those a look. You’ll find all sorts of interesting things. If you happen to make a lot of your pages/posts align with THOSE topics, you might be VERY happy with the results.
To enhance your SEO, integrate your keywords and phrases directly into the HTML tag. Of all the words on your page, the words that appear in your title tag are generally given the most weight by search engines. Strong keywords will give you the best results and the most traffic.
When you make the most of SEO it will boost your business. Many businesses overlook this important fact.
Your server needs to be configured so that it is case sensitive in regard to URLs. If not, then your entire site could end up respidered with lower case letters, splitting up your link juice. Apache and Linux are setup this way. If you’re using a WordPress site for the most part, you should be good to go.
Consider using the services of a company that specializes in search engine optimization. So if ALL of this just makes a whooshing sound over your head, contact us or learn more about SEO Raleigh NC services here on our site. This marketing plan will ensure that your site will be near the top of all relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.
Raleigh SEO Business Ranking
Search engine optimization works differently for different search engines, and you may only be able to optimize your site for one or two of them, depending on your resources. Optimal keywords always help, but each search engine, such as Google or Yahoo!, , Ask. There are many discussions of positive features and negative features that will influence a business ranking on a particular search engine. Having mentioned the positive factor of the importance of using carefully selected keywords, one factor some search engines consider for ranking websites on the negative side is overuse of keywords. In other words, too much use of keywords can negatively impact a business ranking.
The most important thing that you can do for your site is to make sure that you always keep the content on the site fresh and unique. If people feel like they are reading old information they will not want to read it.
Your website needs to stand out from the rest. The hints in this article can help your website achieve the level of popularity and the number of hits that you wish for. You have to make time do do these things.
Speak to Outside Raleigh for the no cost search engine optimization consultation right now. Outside Raleigh. Optimize Results!
