Social Media Marketing

Twitter? Facebook? LinkedIn? Has all this gotten you totally confused? It has confused a LOT of people, so believe us, you’re not alone out there wondering what all this “Social Media” buzz is all about.

Social Media Marketing, or SMM, is the process of promoting your web site, service or products through social media channels. Used effectively, social media marketing is a low-cost promotional vehicle that can get your business, your web site and your products or services noticed quickly to both existing and potential customers. There are more than 500 million people using social networking, every one a possible customer. Social media marketing covers numerous different media outlets and platforms, including online community, for instance: Video, YouTube, Twitter, Facebook, LinkedIn, blogs, forums, and niche social media sites.

Know Quickly What Your Customers Think

Knowing and taking advantage of what is being said about your business is the inspiration to finding out how to make social media marketing work for you. Facebook marketing is a company’s power to leverage social media platforms to effectively market its brand, products, and/or services. No business or brand name should be without a Twitter or Facebook account….period.  What a great avenue to continually interact with your customers or future clients with minimal effort.

The key is consistency, continually update your customers with new items and services, and attract all of them with great deals. Such direct marketing campaigns gives you the choice to wave directly into face of the customer with assorted discounts and campaigns.  Studies have shown that people are now going to the web and learning and studying more and more about these products or services BEFORE they actually buy. Part of their research is also reading other comments and looking for companies that are transparent, contribute and participate in social settings.

Know the Big 4 in Social Media

The big 4…Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media websites. With a proactive approach, sustained brand name presence on the big 4 also helps you create your personal band of customers , including  those considering you.  Put the excitement about your small business to work for you.  Highly engaging submissions are the backbone of social websites because you want to inspire consumers to ‘like’ and ‘retweet’ your small business. Doing so exponential expands your advertising and marketing reach via Facebook. If your site content isn’t well defined, you risk not getting heard out there at all. Relevancy is crucial to ensuring your message is heard and incorporating eye-catching media content material, like photos and video are getting much more important .  Don’t publish your site content and disappear.  Meaning you need to consistently publish content and engage in conversations.

Outside Raleigh can help you through this Social Media maze.  We help incorporate social media into clients or company’s existing marketing strategy. This allows us to do three things; shifting energy and focus to a different medium; allowing for easier updating of content; and reaching a wider audience.