Branding

Most often, you get one shot to make that first and lasting impression.

Branding is about getting your prospects to see you as the only one that provides a solution to their need.

It’s about credibility and believability in a nanosecond.

Outside Raleigh Media understands that a strong brand is invaluable as the battle for customers intensifies day by day. We invest time researching, defining, and building your brand.

Branding is not only about a product, company or logo; but you the person.  How do others see you?  You too are a walking billboard for your small business every single day.  Outside Raleigh believes that the best instrument to brand your product or service is you, yourself.

The all important logo…

We take logo design very seriously, after all your logo has an important job to do; it must instill trust, recognition and admiration for your company or product brand.

As a consumer, chances are you have come across some rather poor company logos – either displayed on a business card, painted on a storefront window, or printed on a postcard you received in the mail.

If you’re like the majority of the population, you instantly formed an opinion about that business, dismissed them entirely as “unprofessional”, or perhaps deemed them unfit for your needs despite knowing very little about their capabilities, products or services.

Logos are immensely powerful in communicating your company’s strengths and uniqueness to the public. Often times they’re the only element of your company someone will see. Wouldn’t you rather that single element make a momentous impression?

At Outside Raleigh, we use the 75/25 rule.  75% information and 25% surprise.  That is what a good brand or logo is made from.

The Cow Analogy…

Traditionally, the branding of cattle was the mark of who owned which cow and though free to wander, identification of each cow was simple. Can you imagine the chaos there would have been when the cowboys rounded up the cattle if the brand was confusing or not clear. No different in today’s economy, bad branding isn’t just a problem for the marketing & sales team, it’s a problem for the whole organization.  If you’re sending out inconsistent messages or if the message is not clear, the company is in trouble.

Bad branding is bad business.

Branding is about finding out what you stand for and having a clear message sent to the consumer. The marketplace is more transparent than ever, so professional branding advice will help ensure all communication is consistent and clear, this one approach will give you the edge. To brand a business successfully, ensure the message conveyed is informative and clear, but be clever in the approach.  How do you do this?  Outside Raleigh Media can help.

Hiring a firm to create a brand or design a logo can be the equivalent of giving your cow a loud bell around its neck and a sign saying “look at me”.

What makes an Outside Raleigh Media logo design superior?

• Memorable
• Descriptive
• Effective With or Without Color
• Scalable