Express Baths, handicap bathrooms
People with Disabilities or the Elderly have special needs when it comes to being able to handle themselves in a bathroom. Remodeling a bathroom to meet these needs is a challenge where safety and usability are major concerns.  The benefit of designing with accessibility in mind allows a person to maintain their independence and privacy.   When planning a remodel the major items  to analyze are floor space, toilet, shower/bath, door widths and vanity needs. Floor Space.  Plan as much clear floor space as possible.  At least a 60″ diameter is needed for a wheelchair to maneuver comfortably.  Select floor materials that are non skid and have a smooth surface for moving a wheelchair. Toilet.  Install a raised comfort seat toilet. … Read the rest
NC Dumpster, demolition
You are finally tired of that olive-colored refrigerator and gold linoleum floor in your kitchen.  It’s time for an update.  The home improvement stores are full of beautiful tiles, appliances and countertops.  You sit down with a designer and visually plan your new kitchen.  It’s going to be beautiful!  There is just one big step before you can start building your new kitchen and that is getting rid of the old kitchen. Whether you do it yourself or hire a contractor, the demolition of your old kitchen will be done in the same order.   This order creates the space needed to proceed with the demolition in the most efficient manner. Remove Old Appliances.  An appliance dolly makes it easier to… Read the rest

White Hat Vs Black Hat SEO

If you think your competitor on front pages of search engines are getting all the traffic you are absolutely right! There are various techniques that you can use to get your website among the top ranked websites in search engines. These techniques are collectively called Search Engine Optimization. There are two main categories of SEO techniques: black hat SEO and White Hat SEO. Black Hat SEO Black hat SEO refers to the aggressive strategies used to get top rankings in search engines. Black hat SEO does not obey search engine guidelines. In fact, websites that have been discovered to use black hat tactics are often blocked from search engines altogether. Black hat techniques include keyword stuffing, using invisible text,… Read the rest

The Death of Google Plus?

G+ - Changes coming - Oh Good!
G+ – Changes coming – Oh Good! Seriously, sometimes I get SO disgusted with Google pretty much forcing everyone down their path – and then completely changing path, not finishing the path, or otherwise making all your efforts learning their “vision” completely wasted. I do have to admit, G+ has never been my favorite thing to deal with. It was almost implemented like when Microsoft brought their not ready for primetime web browser, Internet Explorer, to the party with Netscape so many years ago. It wasn’t that it was bad, just so many issues, so much incompatibility, the quirks…  No, actually it WAS bad. But that’s another story.  You just can’t muscle into the room, declare you’re here, and then… Read the rest

Back 2 Basics with Rob

Shop local - support your community

Save Main Street USA – You Have the Power

Are you fed up with the Washington fiscal chaos yet?  Are you concerned about our sluggish economy? Have you noticed the small businesses on Main Street USA are disappearing?  Guess what…you have power.  Power of individual choice and the power to be part of a movement to save Main Street America.  Newsflash- Washington is not going to save our home towns, our local economy, our mom & pops stores and our local heritage.  You must be involved in this campaign to #ShopLocal and #ShopSmall.  There’s a constructive step you can take right now, think of something you need and go buy it at a local store. By “local,” I mean any business that you can easily get to by walking,… Read the rest
A Sport Coat - How to in Raleigh

Sport coat- What you need to know guide for men…in Raleigh

A Sport Coat – How to in Raleigh First things first, you’re probably asking why you should read this and how am I qualified to write on this sporty subject?  Great question! Well, I have 20 years of experience working in a corporate environment that demanded “corporate dress”.  Corporate dress code involves a suit, tie and dress shoes; furthermore, business casual was expected after-hours…and to stand apart, I had to be bold with fashion and create unorthodox combinations.  I’ve worked and lived in Manhattan, Los Angeles, Scottsdale, Mexico City, London and now Raleigh. I’ve been here going on 5 years and have watched the fashion trends in our fair city.  So, that’s that…now let’s talk sport coats. Raleigh is… Read the rest

Hello and Handshakes

I refuse to relent. Hello and Handshakes I have old fashioned values, whereas I believe that relationships, my word and a handshake still mean something. Sticking to traditional values of honesty, integrity and hard work are imperative parameters on how I run my company. I will embrace, encourage and foster relationships in my everyday business practices. I will not relent; I will not give in to the progressing faceless, electronic and legalistic society that we’re becoming. Therefore, relationship marketing is a key and primary focus of my business and marketing plan. I’ll argue that this concept can revolutionize your company, revitalize your bottom line and dramatically increase your customer retention rate. Now for a marketing/history lesson… Relationship Marketing is a… Read the rest
Can you have too many connections? Not!

Six Degrees of Separation- Is there such a thing as too many connections? A blog by RFK

Networking – Can you have too many connections? Not! Life is full of patterns, but often times, we do not realize as much as we should that mathematics too is full of patterns.  I’ve been fascinated with numbers all of my life, I believe it began in grade school while watching Major League Baseball and predicting outcomes based on players batting and earned run averages.  I’ve made a career out of numbers and I now use number theory with my use of social networks and networking.  Basic mathematics and further advances in communication technology, particularly the Internet have drawn great attention to social networks and human interconnectedness. Wikipedia Definition- Six degrees of separation is the idea that everyone is approximately… Read the rest
Rob Kastelic

While you’re sleeping

Rob Kastelic I’ve been very fortunate in life to have had and still have very successful business owners as friends and mentors.  Additionally, in my corporate life…ah yes, my corporate life…feels like a lifetime ago.  I worked for one of the wealthiest families in the world and was surrounded by some of the best & brightest business minds for many years.  This is not a story about me; heck…I was just a poor kid From Cleveland, Ohio with no pedigree that received a few breaks at opportune times.  I was also willing to work harder and smarter than the next guy and I guess people recognized that.   This is a story about what I did during this period in my… Read the rest
Strategic Partnerships

Strategic Partnerships – The New Normal

Strategic Partnerships The ‘fiscal cliff’ may sound like a tourist destination near Asheville, but in reality it’s a road trip to the fiscal unknown.  In this era of economic uncertainty; an end to the temporary payroll tax cuts, changing in the alternative minimum tax (AMT), tax increases resulting from the affordable health care act and other tax consequences affecting small businesses….blah, blah and BLAH!   Don’t get me wrong, these are serious situations with potential dire consequences, but I cannot control the insanity in Washington.  I can control my own circumstances here and now.  Yes, I can. I’ll hedge my bet! I looked at opportunities to make my small business as strong as possible to get through the uncertainty mentioned above… Read the rest

SEO Snacks with Eric

G+ - Changes coming - Oh Good!

The Death of Google Plus?

G+ – Changes coming – Oh Good! Seriously, sometimes I get SO disgusted with Google pretty much forcing everyone down their path – and then completely changing path, not finishing the path, or otherwise making all your efforts learning their “vision” completely wasted. I do have to admit, G+ has never been my favorite thing to deal with. It was almost implemented like when Microsoft brought their not ready for primetime web browser, Internet Explorer, to the party with Netscape so many years ago. It wasn’t that it was bad, just so many issues, so much incompatibility, the quirks…  No, actually it WAS bad. But that’s another story.  You just can’t muscle into the room, declare you’re here, and then… Read the rest
What are local search restuls?

Local Search Onsite SEO Techniques

There are a lot of different angles to SEO. From getting your site found organically to getting found via the local maps and more, different people approach your search engine optimization tasks in a number of different ways. What Is A Local Search? What are local search restuls? One thing that we find with many of our local businesses is the desire to come up in the maps.  In the SEO world, we call these the local search results.  It’s sometimes referred to as a “7-Pack” as well.   The “7-pack” refers the the first page of results which usually consists of 3 organic search results, 7 map listing results, and then the next 7 are organic results.  This gives a… Read the rest

Holiday Time – What Are You Going To Do Next Year?

Let it SEO, Let it SEO, Let it SEO…. It’s the holiday season!  It’s time to think about what you’re going to be doing on the web for the next year.  Are you already happy with where your website is at in the rankings?  And is that website getting all the traffic you want?  Maybe even more important, are you getting calls or emails from the people that visit your site? Let’s tackle this one at a time. Today, we’ll just focus on… Where is your website in the rankings? Ideally, you will know exactly the terms for which you wish to be found.  People make me do my own version of Santa’s chuckle sometimes.   Outside Raleigh: “So what… Read the rest

Why a WordPress Website?

What a long way WordPress has come in the last few years. Once the “go to application” for blogs, WordPress has emerged as the single most used CMS for websites on the internet. With over 11 million websites built with WordPress available on the web these days, it is not only the go to for blogging, but for general websites as well. OutsideRaleigh WordPress Website Combining great flexibility as well as being an open source software package, WordPress has very basic requirements to run properly. Unlike some other web technologies, WordPress runs on almost any LAMP stack (Linux, Apache, MySQL, PHP) available from all those webhosting companies you find out on the internet.  Of course, we can also provide webhosting… Read the rest
Your Google Rankings - Avoid the Hit

Is Yor Website Mobile-Friendly?

If not, you’d better be prepared for diminished Google rankings. Your Google Rankings – Avoid the Hit I ran across this a few days back and thought I’d share.  We’ve been pushing websites that are responsive in design for a while now.  When we say “responsive”, what we mean is that they will adjust to the screen upon which they are viewed.  A good responsive website design will happily display on a huge 23″ monitor running at 2000+ pixel widths and look good down to a small Android phone screen.  The term “happily display” here means that it is readable without any need for pinch/zoom. See the Google Webmaster source post here Mobile Friendly / Responsive Website There are many Read the rest
penguin 2.0

Penguin 2.0 and your website

Congratulations to everyone who survived Penguin 2.0! Penguin 2.0. Looks cute doesn’t he? Beware, this penguin DOES have teeth. All of our websites fared well. We saw the normal jostling of rankings, up a few here, down a couple there. Nothing earth-shattering. If you DID see something traumatic to YOUR website, what happened? We’ll be the likely thousandth to tell you, but if you HAVEN’T heard any of it yet… You or your SEO company probably has gone a little too far to the dark side with their SEO work. And we don’t necessarily mean “blackhat” – of course, that term is even a bit questionable itself. According to the Google TOS, pretty much ANYTHING you do to affect your… Read the rest
Getting hot on the 27th and 28th

Let SEO Help You Attract Visitors To Your Site

Getting hot on the 27th and 28th SEO work is a way to bring your website above your competition. In order to benefit from it, you will need to learn the basics of using SEO. In this article, you will learn the difference between effective and defective SEO strategies. To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The keywords in your metatags will help search engines match your website with relevant searches. To demonstrate this, let’s say your site theme… Read the rest
Outside Raleigh logo

Tips For Successful Search Engine Optimization

Outside Raleigh Media Search engine optimization utilizes keywords to get you at the top of the list for those using search tools. A business can make itself more visible to its target market by including the most popular keywords and phrases with its website. Search engine optimization can be a very arcane process, but this article will help make the procedure a little more clear. Be sure that your site is properly coded when you try to utilize SEO on your website to grow traffic. Messy coding makes it difficult for spiders to index your site. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines. Search engine results can be improved Read the rest

Optimize Your Website And Get More Traffic

As the Internet grows, so does the competition for websites. If you follow the steps from this article, you will be ahead of your competitors in terms of being noticed by potential site visitors. Having great content is useless if no one reads it. Continue on for some great SEO tips that will elevate the presence of your site. Try several different keywords when you are trying to rank higher in search engines. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinking glasses,” etc. There are a multitude of ways you can optimize Read the rest
Outside Raleigh Search Engines

Optimize Your Website And Get The Results You Want

Outside Raleigh Search Engines Search engine optimization is a great way to pull your website heads above the rest. In order to succeed with this, you must understand the tricks behind it. Read this article to get the best results from your efforts. Your domain name should contain a keyword related to your content. You want people to be able to find your site easily. Keep in mind that not all people that come to your site go there due to advertisements, some people are there due to the products in your website. To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. The… Read the rest