Outside Raleigh Partners
Rob Kastelic – Partner
I’m a proud U.S. veteran with war time experience. I also spent many years in the corporate world as a senior level financial executive for a multi-billion dollar international manufacturing company. My corporate specialty was crises management, creating plans to enable performance under financial and other stressors. Worked for one of the wealthiest families in the world. I left the corporate world in 2008 to create a consulting business, something to call my own without limitations on creativity. My years in the military and the corporate world have created a strong work ethic, honor and pride in the work that I do and respect for others. I’ve transitioned my experience into helping small business owners create optimization strategies to thrive in this depressed economy. My personal motto is simple but true, “treat others as I would want to be treated”.
Owner/President of Outside Raleigh Marketing & Media– I had a vision to create something a bit different; we are about communities, small business, family owned & operated, shop small and shop local. We are here for the local business trying to succeed in this troubling economy. We are honest, trustworthy, fair and reliable. We also like doing business with a handshake. We listen and we include you in the process. We created a one stop shop for all of your marketing needs. Depending on your individual requirements; Outside Raleigh can offer you Print Media, Web Design, SEO, Social Media, Networking, Branding, Logos, Video Production, Public Relations, Graphic Design and Printing. This is where we stand apart from our competition; we can offer a range of solutions to meet your marketing needs within the realm of one company at a reasonable price point.
Owner/President of Outside Raleigh Coffee News- Produce & publish 11 editions of Coffee News® covering 27 cities outside of Raleigh with an estimated weekly reach of 100,000+. At Outside Raleigh Coffee News®, our mission is to strengthen our community by promoting small and medium-sized businesses and to provide awareness to local non and not-for-profit organizations; especially the art community. Your community source for industry exclusive advertising outside Raleigh! We are now one of the largest publications in the Raleigh area when considering potential reach and territory. 2013- Coffee News® has received national recognition from “Entrepreneur®” magazine for being rated #1 in advertising services for 9 years in a row.
Owner of www.outsideraleigh.com– For everything…Outside Raleigh & within.
Passion- Everything art and the #SHOPLOCAL campaign.
Core Belief- Outside Raleigh’s core belief and function is connecting Businesses with Communities & Communities with Businesses!
Networking- Outside Raleigh has one of the largest networking events in the Raleigh area called “The One”. We bring together 200-300+ business owners every other month to mingle, exchange ideas and support one another.THE ONE will invite yet another networking group to be a part of its Premier Business After-Hours Event – Giving business owners the opportunity to connect and create new business opportunities and expand their network with 150+ professionals—rarely attending the same event.
Giving Back- I’m the Marketing Director for Military Missions In Action, MMIA. MMIA is dedicated to assisting local North Carolina veterans with disabilities to achieve independent living while continuing to support our active duty troops. On February 15th, President Obama awarded the 2012 Presidential Citizens Medal to Michael Dorman, founder and executive director of MMIA. This medal is the nation’s second highest civilian honor.
My Favorite Quotations-
Henry David Thoreau “Rather than love, than money, than faith, than fame, than fairness…give me truth”
Walter Swan ” Always be kind, Have a good attitude, Never give up”
My key qualities-
Out of the box problem thinking & solving.
Home town visionary.
Publicity & networking expertise.
919-924-2225
rob@outsideraleigh.com
Eric Erickson – Partner

Eric Erickson – Web Strategies
I am a computer professional who has been working on computers and websites for the past 20+ years in both corporate and small business settings. I founded Lizardwebs, my computer repair and web design company, in 1997 and have been serving the local area ever since. With extensive experience in both computer systems as well as web technologies, I have been providing solutions for many small business and local customers.
Outside Raleigh initially came into shape when I approached Coffee News with regard to their website. An idea took off from there and grew into the concept and business that is Outside Raleigh. With a focus on communities, small business, family owned & operated, shop small, and #SHOPLOCAL we found a particular niche in providing web, marketing and advertising to these areas.
Owner/Web Strategist of Outside Raleigh Marketing & Media
Traditionally, small companies, particularly SOHO businesses, always seem to be at a disadvantage in many things. By creating the OutsideRaleigh group with Rob Kastelic, we are able to provide superior services to some of those often left out customers. We provide superior web design and SEO services to small businesses in an affordable and small business friendly way. We’ll talk with you like normal folks – and leave the techie jargon outside. Outside Raleigh strives to always be fair, reliable, and honest. We work very hard to promote the small businesses of the community in a powerful way.
You’re a part of the process, and we do our business with a handshake in an effort to always keep things personal. We look at your business’s individual needs, and provide you with the services that will best help you succeed. From Print Media, Web Design, SEO, Social Media, and Networking to Branding, Logos, Video Production, Public Relations, Graphic Design and Priting we have everything you’ll need to help your business prosper. We are a step above the competition because we offer all these services bearing in mind the financial situation of each small business.
Favorite Quote– “Nothing simple is ever easy.”
Passion– My passion is for SEO and truly helping the small businesses of the area thrive.
My key qualities-
Expansive thinking.
Problem solving.
An incredibly strong work ethic.
919-404-9327
eric@outsideraleigh.com