If you think your competitor on front pages of search engines are getting all the traffic you are absolutely right! There are various techniques that you can use to get your website among the top ranked websites in search engines. These techniques are collectively called Search Engine Optimization. There are two main categories of SEO techniques: black hat SEO and White Hat SEO.
Black Hat SEO
Black hat SEO refers to the aggressive strategies used to get top rankings in search engines. Black hat SEO does not obey search engine guidelines. In fact, websites that have been discovered to use black hat tactics are often blocked from search engines altogether. Black hat techniques include keyword stuffing, using invisible text, adding unrelated keywords to page content or even page swapping. Black hat search engine optimization tactics often generate results in a short time, but the fame is equally short lived. The repercussions of using black hat tactics are not worth the trouble.
SEO agencies that offer big promises on immediate top rankings at extremely cheap prices often use black hat SEO. If you want to maintain a strong and long-lived internet presence, it is advisable to invest in white hat SEO.
White Hat SEO
White hat search engine optimization refers to the collection of techniques and tactics used for SEO that are in line with search engine algorithms. Search engines love and highly reward white hat SEO efforts. White hat techniques are not only targeted at optimizing search engines but also websites for human audiences.
White hat SEO techniques include:
- Writing great quality content that is attractive and engaging to the human readers
- Proper use of short and long-tail keywords
- Website design
- Link building
- Search engine marketing
- Guest blogging
White hat SEO is the best choice for businesses that want to maintain a great online reputation and attain top search engine rankings. The results of white hat techniques are organic traffic to the website, which can also lead to high conversion rates. White hat techniques are a long-term strategy and provide the best user experience with no risk involved.
White hat SEO tactics will get both search engines and internet users to love your website. This results in consistent and reliable top rankings as well as a great network online that can drive traffic back to your site from all directions.
Do you have a business in the Triangle area and would need some expert help when it comes to local SEO Raleigh? We’re the company to call. Let’s discuss your needs and together let’s bring your business to a higher level. Get in touch with Outside Raleigh today.
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